Privacy policy

Privacy Policy

Last updated: October 2025

Welcome to SmileySlippers.co.uk.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase through our website.

By using our website, you agree to the terms described below.

1. Information We Collect

We collect personal information that you provide directly to us and information automatically collected when you use our site.

Information you may provide includes:

  • Name

  • Email address

  • Mailing address

  • Phone number

  • Payment details (processed securely via our payment providers)

You may browse our website anonymously; however, some services (such as placing an order) require you to provide the above details.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your order or account

  • Improve our website and shopping experience

  • Provide customer support

  • Send occasional updates, promotions, or newsletters (only if you opt in)

  • Comply with legal obligations and prevent fraudulent activity

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your information under the following legal bases:

  • Consent (Article 6(1)(a)) – when you agree to receive marketing communications.

  • Contractual necessity (Article 6(1)(b)) – to fulfill your purchase or service requests.

  • Legal obligation (Article 6(1)(c)) – to comply with UK and EU law.

  • Legitimate interests (Article 6(1)(f)) – to improve and secure our services.

You may withdraw your consent at any time by emailing support@smileyslippers.co.uk.

4. Your Data Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates

  • Request deletion (“Right to be Forgotten”)

  • Object to or restrict processing

  • Request data portability to another provider

  • File a complaint with your local data protection authority

To exercise any of these rights, contact support@smileyslippers.co.uk.
We may need to verify your identity before fulfilling your request.

5. How We Protect Your Information

We take your privacy seriously and use multiple layers of protection:

  • Secure Socket Layer (SSL) encryption for data transmission

  • Restricted access to sensitive data

  • No storage of full credit card details after transactions

  • Regular malware and vulnerability scans

You are responsible for maintaining the confidentiality of your account credentials and choosing a strong password.

6. Cookies and Tracking Technologies

We use cookies to:

  • Remember and process items in your shopping cart

  • Save your preferences for future visits

  • Analyze website traffic and improve performance

You can disable cookies in your browser settings, but some site features may not function properly.

We may use Google Analytics and similar services to understand visitor behavior. These services may store data on servers outside the UK or EEA in accordance with their own privacy policies.

7. Sharing Your Information

We never sell or trade your personal data.
We only share it with trusted partners who help operate our business — for example:

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Delivery partners (Royal Mail, Evri, etc.)

  • Email service providers for transactional communication

These partners are bound by confidentiality and data protection agreements.

We may also disclose information to comply with legal obligations or enforce our site policies.

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes described above

  • Meet legal, tax, and accounting requirements

When your data is no longer needed, it is securely deleted or anonymized.

9. Third-Party Links

Our website may include links to other websites or third-party services.
These sites have independent privacy policies, and we are not responsible for their content or data handling practices.

10. Changes to This Policy

We may update this Privacy Policy periodically.
Any changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

If you have questions, complaints, or wish to exercise your privacy rights, please contact:

📧 support@smileyslippers.co.uk
🕒 Monday–Friday, 9am–5pm (GMT)

We will respond within a reasonable timeframe and do our best to resolve your concerns.